Information Overload Day – October 20, 2023

Happy Information Overload Day! Today is a day dedicated to recognizing the constant barrage of information that we are exposed to on a daily basis. With the advent of technology and the internet, we are now inundated with an endless stream of news articles, social media posts, emails, and text messages. While this abundance of information can be overwhelming, it is also a testament to the incredible advances in communication and technology that have been made in recent years.

Despite the challenges of managing information overload, there are many benefits to having access to so much information. For one, we are now able to stay up-to-date on news and events from around the world in real-time. This has allowed us to be more informed and engaged citizens, and has even led to political and social change in some cases.

Furthermore, the abundance of information available to us has also allowed for increased education and learning opportunities. With online courses, tutorials, and educational videos, we can now learn about almost any subject from the comfort of our own homes.

So, on this Information Overload Day, let’s take a moment to appreciate the incredible advancements in communication and technology that have led to this abundance of information. While it may be overwhelming at times, we should be grateful for the opportunities and knowledge that it has brought us.


Information Overload Day was created by analyst Jonathan Spira in 2009 when his research firm, Basex, cited information overload as their “Problem of the Year”. As a way to generate more awareness about the issue, the company held “Information Overload Awareness Day” on August 12.

The Information Overload Research Group (IORG), which was also founded by Spira, joined as a sponsor of the day. During its first observance, the day witnessed 350 workers participate in an online event from more than 30 countries around the world. In 2010, Information Overload Day was moved to October 20 and has continued to be observed on that day since.

According to, information overload has been defined as “excessive flows and amounts of data or information that can lead to detrimental, computational, physical, psychological, and social effects.” When a person is burdened with a large amount of information, it can affect their ability to process issues effectively. The term was first used in 1964 by Bertram Gross, a professor of political science, in his book “The Managing of Organizations”. However, the term didn’t become popular until the release of a book called “Future Shock”, written in 1970 by a writer and futurist called Alvin Toffler.

In the digital era, information is literally at everyone’s fingertips. The immense pressure to churn out new and exciting information, coupled with the vast number of media for its dissemination, is a major cause of information overload. The pressure to know and be known is something we all face on a daily basis. Information Overload Day is a reminder to disconnect and go back to basics.

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